Institute Name: Rana Computer Institute
Course Duration: 3-6 Months
Eligibility: 10th / 12th Pass (Basic Computer & Internet Knowledge Recommended)
Course Mode: Theory + Practical
Certification: Yes
Module 1: Introduction to Digital Marketing
What is Digital Marketing
Importance in Modern Business
Traditional vs Digital Marketing
Overview of Digital Channels
Module 2: Search Engine Optimization (SEO)
Introduction to SEO
On-Page SEO (Keywords, Meta Tags, Content)
Off-Page SEO (Backlinks, Social Sharing)
Technical SEO Basics
Keyword Research Tools
Module 3: Search Engine Marketing (SEM)
Introduction to Paid Advertising
Google Ads Basics
Campaign Creation
PPC (Pay Per Click)
Ad Copy Writing
Module 4: Social Media Marketing (SMM)
Introduction to Social Media Platforms
Marketing on Facebook, Instagram, YouTube
Content Planning & Scheduling
Engagement Strategies
Paid Promotions
Module 5: Content Marketing
Content Strategy
Blog Writing
SEO Content Writing
Copywriting Basics
Module 6: Email Marketing
Email Marketing Basics
Creating Email Campaigns
Newsletter Design
Tools & Automation
Module 7: Video Marketing
YouTube Marketing
Video SEO
Thumbnail & Title Optimization
Basic Video Strategy
Module 8: Affiliate Marketing
Introduction to Affiliate Marketing
Affiliate Platforms
Earning Strategies
Module 9: Analytics & Tracking
Introduction to Analytics
Website Traffic Analysis
User Behavior Tracking
Basic Reporting
Module 10: E-commerce Marketing
Introduction to E-commerce
Product Listing Optimization
Online Store Promotion
Marketplace Basics
Module 11: Online Reputation Management
Brand Building
Managing Reviews
Handling Negative Feedback
Module 12: Freelancing & Career Guidance
Freelancing Platforms
Client Handling
Proposal Writing
Portfolio Building
Module 13: Practical Projects
SEO Project
Social Media Campaign
Google Ads Campaign (Demo)
Blog / Website Promotion
Examination System
Theory Exam: 40 Marks
Practical Exam: 60 Marks
Total: 100 Marks
Certification
Students will receive a Digital Marketing Course Certificate after successful completion.
Course Outcome
After completing this course, students will be able to:
Promote business online effectively
Run ads and campaigns
Do SEO and content marketing
Manage social media professionally
Work as Digital Marketer / Freelancer